Andy
Duke

Strategic Creative Leader for Global Brands

about

I'm a Creative Leader with expertise in user-centered design with a track record of managing large teams. Delivered impactful solutions for global brands like HSBC, Adobe, LEGO, and Amazon, driving results from creative strategy right through to final execution.

I currently lead a team of 30+ experts, delivering innovative creative and experience design solutions for global brands. Focused on performance and impact, I’ve helped shape award-winning campaigns that contributed to us being named Performance Agency of the Year 2024 & 2025, blending strategic insight with world-class execution.

education

2001 - 2004
University of Derby
First Class Honours in Media Studies

volunteering

Guest Lecturer at Leeds University, School of Design – Providing lectures and insight to MA Design students on User Research and UI Gamification.

work experience

KINESSO (IPG Mediabrands)

Group Director, Creative & Experience Design

August 2023 - Present

Reprise Digital

Creative Director

April 2021 - August 2023

Stickyeyes

Head of UX, Design & Development

August 2015 - April 2021

HSBC

Design Manager

March 2011 - August 2015

first direct

Senior Designer

January 2009 - March 2011

skills

Creative & Design: UX Strategy · Experience Design · Creative Direction · Design Systems

Leadership & Collaboration: Creative Team Leadership · Cross-Functional Collaboration · Sales and Pitching · Stakeholder Engagement

Performance & Innovation: Data-Informed Design · Brand Experience · CX Optimization · AI in Design

Tools & Platforms: Adobe Firefly · OpenAI Sora · Midjourney · Runway · Google Analytics · Adobe CC

thought leadership

Adobe Webinar – Using AI to Create Branded Content at Scale (2025)

Net Magazine Article – Design for Giant Organisations (2020)

Smashing Magazine Article – High-Concept Theory and UX Design (2019)

Search Leeds Talk – Rise of the Robots: AI’s Role in Measuring UX