Blending Big Ideas with Business Impact
I'm a Creative Leader with expertise in user-centered design with a track record of managing large teams. Delivered impactful solutions for global brands like HSBC, Adobe, LEGO, and Amazon, driving results from creative strategy right through to final execution.
I currently lead a team of 30+ experts, delivering innovative creative and experience design solutions for global brands. Focused on performance and impact, I’ve helped shape award-winning campaigns that contributed to us being named Performance Agency of the Year 2024 & 2025, blending strategic insight with world-class execution.
2001 - 2004
University of Derby
First Class Honours in Media Studies
Guest Lecturer at Leeds University, School of Design – Providing lectures and insight to MA Design students on User Research and UI Gamification.
KINESSO (IPG Mediabrands)
Group Director, Creative & Experience Design
August 2023 - Present
Reprise Digital
Creative Director
April 2021 - August 2023
Stickyeyes
Head of UX, Design & Development
August 2015 - April 2021
HSBC
Design Manager
March 2011 - August 2015
first direct
Senior Designer
January 2009 - March 2011
Creative & Design: UX Strategy · Experience Design · Creative Direction · Design Systems
Leadership & Collaboration: Creative Team Leadership · Cross-Functional Collaboration · Sales and Pitching · Stakeholder Engagement
Performance & Innovation: Data-Informed Design · Brand Experience · CX Optimization · AI in Design
Tools & Platforms: Adobe Firefly · OpenAI Sora · Midjourney · Runway · Google Analytics · Adobe CC
Adobe Webinar – Using AI to Create Branded Content at Scale (2025)
Net Magazine Article – Design for Giant Organisations (2020)
Smashing Magazine Article – High-Concept Theory and UX Design (2019)
Search Leeds Talk – Rise of the Robots: AI’s Role in Measuring UX